Audio Branding Strategy/Sympaphonic Advertising 2022 Benefits Report Released

Published by Voices founder and CEO, David Ciccarelli, the report explains why prioritizing audio branding is becoming a 21st-century necessity for companies that want to put forth a level of authenticity today’s audiences demand. Voices is the first voice talent online marketplace that helps match clients with voice-over, music, audio production, and translation professionals from over 160 countries.

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Industry studies reveal today’s audiences are less likely to connect with highly polished personas hired to portray the desired company image. In his recently released report, Voices CEO David Ciccarelli says audio helps convey a particular feeling, the right ambiance, and entire company culture. These less tangible marketing elements give consumers a more well-rounded company impression that helps build trust.

Ciccarelli notes that audiences are migrating from radio and television to podcasts and music streaming services, presenting an ideal opportunity for advertisers.

Research from Spotify reveals that 81% of podcast listeners have taken action after hearing an audio ad. Furthermore, when Dunkin’ Donuts adopted sympaphonic advertising, their audience engagement grew by 238%.

Ciccarelli reminds companies and corporations that audio advertising also offers more precise targeting among a captive audience. Unlike print advertising that goes unnoticed once the consumer flips a page, or TV spots that get muted, fast-forwarded, or ignored entirely, audio becomes part of the consumer’s activities and experiences.

Winners of several industry awards, Voices is the world’s number one voice-over online marketplace that instantly connects global voice professionals to any client project.

Creative teams, marketers, producers, and instructors from today’s biggest brands, including Microsoft, BMW, Bell, GoDaddy, and hulu now partner with Voices for the talent they need to create the sound they want.

A company spokesperson says, “Get access to a pool of over 2,000,000 freelance voice-over and musical professionals. Only see fitting candidates, complete your voice-over requirements simply and easily, and then hear your project come to life.”

With the release of their recent report, Voices is shedding light on creative avenues today’s companies, marketers, and producers can pursue to elevate their branding and advertising campaigns with the addition of custom curated audio.

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